Experience Points0

Treating New Clients Better Than Existing

Submitted By: Susan Elcox
Company: Plantation Country Club, owned by American Golf  Company Rank: 0

The private golf club we belong to recently started advertising dues for new members that are below what current members are paying. When asked about the meaning of their strategy, they said that each time they sign a new member, it is their intent, working from the oldest existing member to the newest, to offer reduced monthly dues to existing members as well. There are roughly 300 members in this club and my husband and I are probably about #250 or so. My husband is so upset (about not be taken care of) that he is considering dropping out. He feels it is truly stinky to treat current member with disdain while potential new members get all the gain.

Posted on May 12th, 2011 

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